While eating unprocessed foods is a healthier choice, many modern consumers believe they do not have the time. It is easier for them to rip open a package and begin eating rather than washing, cutting and cooking a vegetable. Even the items that do not need cooking will often require the first two steps, and those are at least one more step than most consumers are willing to do when they are hungry for a snack or a meal.
Vegetable preparation has long been an issue, and some stores have made the effort to help out by trimming their products for consumers. Others have taken the time to post attractive signs that show easy preparation steps and point out the items that need little or no preparation before eating. It might not be quite as easy to get vegetables ready for consumption, but the overall health benefits will far outweigh the time it takes to create a beautiful meal with fresh vegetables.